What are the Marketing Policies for the Mensa IQ Test?

I. Introduction

Mensa, an international society for individuals with high IQs, serves as a platform for intellectual exchange and social interaction among its members. Founded in 1946, Mensa aims to foster a community of like-minded individuals who share a passion for intellectual pursuits. The Mensa IQ test plays a crucial role in identifying potential members, as it serves as a gateway to membership in this prestigious organization. In this blog post, we will explore the marketing policies related to the Mensa IQ test, examining how these strategies help promote the organization and attract individuals with high intellectual capabilities.

II. Understanding Mensa

A. History and Background of Mensa

Mensa was established in England by Roland Berrill and Dr. Arthur L. H. G. H.